Media Training: The WIIFM?* Factor

*What's in it for me?

“A tennis match where only the journalist
gets to serve”. 

That’s how the first encounter with a journalist is often described by those who’ve experienced a right royal mauling at the hands of the brat pack.  At Carter Communications, we believe it doesn’t have to be like this. We believe that clear communication is common sense, and we’ll help you to make it common practice – in every interview you undertake in the press, on TV and radio. A company’s reputation can rest or fall on what is said or not said. Make sure you get it right first time. You can’t rely on a second chance to correct that first impression!

A typical one day course with one of our experienced national journalists at Carter Communications will help you:

• Understand what makes news

• Appreciate how journalists work

• Identify and prepare your key messages

• Choose appropriate examples and illustrations for
• particular audiences

• Use the bridging technique to stay on message
• and out of trouble

• Make a memorable impression

• Get your nerves under control

• Get asked back

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Who benefits?

We design our courses with you in mind.  Contact us to discuss how we can put together a course which is suitable for you and your company.  Are you training up a new member of staff to face the press?  Launching a new product or service? Are you raising your business profile in the face of new competition?  Is this a damage-limitation exercise?  Or a long-term training project for your whole team?  Would you prefer a one-to-one session, or just half a day of message development? We’ll give you the tools you need for successful print, radio and TV interviews – every time.

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Contact us for more information:
enquiries@cartercommunications.co.uk